The story of Rolex is inseparable from its founder, Hans Wilsdorf. At the beginning of the last century, this visionary entrepreneur, then in his early twenties, foresaw a future for the wristwatch, both elegant and reliable. According to his own account, one morning in 1908, while he was in a London omnibus, a good genie whispered in his ear the name that would become the most famous watch in the world: Rolex.
Today, Rolex, which has maintained the sharp sense of innovation of its creator, is one of the most coveted symbols of luxury, one of the most sought-after brands in the world, and also the most imitated. It is recognized for its high level of professionalism thanks to its high-tech laboratories combined with manual production and its strong commitment to sustainable development. From the birth of the watchmaking factory in Switzerland to the rise of the Rolex myth, this book reveals the stages in the development of this incredible epic.
It traces the genesis of the models, their characteristics, and the evolution of technology and design. Through archives, period advertisements, testimonials, analyses, and exclusive interviews with experts, the author shows how each model fits into a unique vision and inspiration. He reveals the true and inimitable Rolex philosophy, the global leader in luxury watchmaking for over a century.
Publication Date: 10/18/2024
Publisher: L'Imprévu (Éditions de)
Format: Coffee Table Book
Presentation: Hardcover
Number of Pages: 239 pages
Weight: 2.408 kg
Dimensions: 28.5 cm × 33.0 cm × 3.6 cm
EAN: 9791029510724